A.PRESSE Opens Space Age Retro Future Store with Gallery HBX
A.PRESSE has opened a dedicated retail space in Hong Kong's Landmark Atrium in collaboration with Gallery HBX.
A.PRESSE has opened a dedicated retail space in collaboration with Gallery HBX. The store is located in the BELOWGROUND area of the Landmark Atrium at 15 Queen's Road Central, Hong Kong. It is built entirely around a concept the gallery calls Space Age Retro Future.
The interior design is treated as an extension of the brand's identity. Rather than focusing solely on new apparel, the space reworks mid-century futurism into a specific setting for the clothing. Rosewood walls are set beneath a wood louver ceiling. Wool carpets and melton curtains soften the environment throughout.
Garments are displayed on solid brass racks. This detail ties the retail fixtures directly into the space's broader material palette. They are not treated as purely functional add-ons.
Curated Vintage Furnishings
Alongside the clothing displays, the space is furnished with a curated set of vintage pieces. These items span several decades, rooting the futuristic concept in original objects from the referenced eras.
The vintage furniture selection includes the following key pieces:
| Item | Designer | Year | Notes |
|---|---|---|---|
| MP-61 sofa | Percival Lafer | 1972 | Known for rounded, sculptural forms. |
| Pair of armchairs | Not specified (Brazilian) | Not specified | Part of the curated set. |
| "A-lamp" sconces | Louis Poulsen | 1930s | Patinated brass fixtures. |
Percival Lafer built his reputation designing furniture in Brazil. His work is known for rounded, sculptural forms that lean into an organic-futurist language. This language helped shape space-age design more broadly. Louis Poulsen has produced lighting recognized for its sculptural brass and metal fixtures for nearly a century.
The Retro Future Concept
The concept is not a literal reference to outer space. Gallery HBX frames it as "the future as imagined by people in the past." It points to how audiences in the 1960s and ‘70s pictured what was ahead through rounded furniture, simplify forms, and industrial materials.
The gallery's attempt is to place A.PRESSE inside that same imagined future. The design reinterprets those historical cues through the brand’s own contemporary clothing perspective. It does not recreate the decades wholesale.
This approach positions the space as a reconstruction, not a period piece. It takes design language from the 1960s and 70s and filters it through A.PRESSE’s present-day point of view. Gallery HBX ties this to the project’s core idea: looking at the future from the past, then bringing that vision back into the present through the brand.
The A.PRESSE Dedicated Space by Gallery HBX is open now at Shop B52 in the BELOWGROUND.
