Advisry SS27 Collection Explores American Resilience
Advisry's Spring/Summer 2027 collection, 'AMERICA, STILL,' uses 1970s-inspired fashion to examine national tensions.
Advisry presented its Spring/Summer 2027 collection, titled 'AMERICA, STILL,' during New York Fashion Week. The show, held in Manhattan's Flatiron District, was structured as a three-act exploration of American resilience, drawing inspiration from the 1970s.
Creative director and designer Keith Herron, 26, framed the collection through the lens of writer James Baldwin's 1969 perspective. Herron told Hypebeast he sees America caught between overwhelming negative sentiment and admiration for its cultural output. His instinct to defend the country, he said, drove the collection's creation.
A Show in Three Acts
Herron turned to the politically turbulent 1970s to unpack contemporary uncertainty. The runway presentation was divided into three distinct thematic sections: reaction, dignity, and transformation.
The first act, reaction, drew from the cinematic antihero Travis Bickle of Taxi Driver. This section featured distressed denim, drop-shoulder trench coats, and buckled leather jackets. The mood was one of urban tension and wear.
Act two shifted to themes of dignity, inspired by figures like Muhammad Ali and Malcolm X. Here, the collection introduced bold statements of craftsmanship and power. Key pieces included crocodile-leather capelets, boxy tartan vests, and sharply tailored checkerboard suits.
From Distress to Optimism
The final act represented transformation and optimism. Herron closed the show with celebratory, embellished garments. Sequined basketball shorts, pearl-embellished jackets, and metallic knit sweaters walked the runway. These pieces suggested a belief in a brighter future for both the nation and the Advisry brand itself.
The collection's intellectual rigor was matched by a focus on wearable ease. Herron's mission combines craft, cultural authorship, and sartorial precision. The garments are designed as part of a cohesive world-system, not merely as standalone products.
A Packed House and Personal Touch
The show attracted a notable audience, including Public School co-founder Maxwell Osborne and KidSuper designer Colm Dillane. A personal detail connected the presentation to Herron's inspiration. On every seat sat a fan printed with a photograph of Herron's father as a young boy, taken fifty years ago.
This retrospection directly inspired the collection's title, 'AMERICA, STILL.' The show documented the tension between national collapse and greatness without resolving it. It asked which path the country is currently on, leaving the question open in fabric and form.
