Acqua di Parma Launches Cedro Virtuoso
Acqua di Parma has launched Cedro Virtuoso, a new Eau de Parfum for its Signatures of the Sun collection. Created by perfumer Fabrice Pellegrin, it features cedarwood, hazelnut, and bergamot. The launch coincides with the brand's 110th anniversary and includes body and home products.
Acqua di Parma has unveiled a new Eau de Parfum called Cedro Virtuoso. The fragrance expands the brand's Signatures of the Sun collection and marks its 110th anniversary.
Master Perfumer Fabrice Pellegrin designed the scent. Its core is a co-infusion of Virginia cedarwood and hazelnut. These materials were macerated together for 30 days.
The composition opens with Calabrian bergamot. It then moves to a heart where hazelnut's warmth softens the cedarwood's balsamic structure. Acqua di Parma describes the result as an enveloping trail that encourages inner confidence and evokes contemporary elegance.
The Olfactory Composition
The fragrance is presented as a woody-gourmand scent. Bergamot provides the initial sparkle. The central accord pairs dry, structured cedar with the creamy, rounded character of hazelnut.
This blend aims to translate a creative moment. The brand says it captures the instant an intuitive spark becomes pure emotional expression. The scent profile is designed to feel warm and introspective.
Design and Presentation
The juice is housed in the Signatures of the Sun collection's clear glass bottle. The warm, golden liquid is visible inside. The bottle is topped with a sleek black cap and features a black and white label.
The campaign imagery focuses on craftsmanship. It is set in a sunlit design atelier. The visuals include handcrafted, sculptural cedar totems. These forms are meant to echo the soft, rounded profile of the fragrance itself.
A Full Ritual Launch
The launch extends beyond a simple perfume. Acqua di Parma is introducing a range of complementary products to create a full sensory experience. This allows the fragrance's atmosphere to be integrated into daily routines.
The following body and home items are part of the launch:
Availability and Sizes
The Cedro Virtuoso Eau de Parfum is offered in four different bottle sizes. This provides options for travel, trial, or full use. The fragrance and its accompanying products are available now.
| Size | Volume |
|---|---|
| Small | 12ml |
| Medium | 50ml |
| Large | 100ml |
| Extra Large | 180ml |
The new scent and the wider Signatures of the Sun collection can be found at Acqua di Parma boutiques. They are also available through select global retailers and online.
