Dries Van Noten SS27 Reimagines Old Hollywood Glamour

Julian Klausner presented the Dries Van Noten SS27 collection at Paris Fashion Week, drawing from cinema and Old Hollywood glamour. The designer used fictional film posters and layered, playful assembly to reframe everyday dressing as a personal performance.

Invented films and poster art on clothing

The collection featured fictional film posters printed directly onto garments. Klausner and his team invented films that were never shot, designing promotional posters for titles like 'Lacquer and Lace', 'Ruffle Her Feathers', and 'Vipère: Watch out! She’s venomous!'. These graphics were printed onto polos and slouchy dresses. Sometimes the posters were layered over one another until the images muddled, resembling a double-exposed photograph.

Garments as character assembly

Looks were constructed with a cut-and-paste sensibility, as if assembled from a dressing-up box. A single outfit could feel spliced from three separate wardrobes. Sheer layers and veiling softened silhouettes. Julian Klausner referenced "playing in front of the mirror, trying things on, getting into a role." He suggested that glamour could be sparked with simple touches, noting that "a red lip, a dazzling brooch, a cinched belt, so little is needed to spark that feeling." The approach emphasized a persona built through play.

Details, motifs and 1950s glamour

Maximalist patterns and 1950s-inspired silhouettes defined the collection. The palette mixed washed-out neutrals with acid yellow, bright turquoise, and pops of fuchsia, lime, lilac, and cobalt. Metallic glints caught the light. Motifs drawn from a glamorous lexicon appeared across the pieces.

Leopard print appeared on sleeveless tops, bubble hem skirts, and coats with sheer overlays. Graphic prints adorned blouses and pencil skirts. Technicolour prints inspired by movie posters were seen on silky dresses and belted coats.

Glamour in everyday dressing

The central theme aimed to bring red-carpet glamour into daily life. Klausner described the inspiration as the image of an actress, after a day on set, takes the streets back to reality. The collection paid tribute to the house's Ravin Rose fragrance and positioned style as a playful, personal act. Styling included mannish cardigans, belted skirts, and striped knit vests worn over pastel t-shirts. The show opened with a khaki utilitarian coat, its sleeves rolled up. The collection was featured in Emirates Woman, and a full SS27 recap is available for more Paris Fashion Week coverage.