Erin Magee departs Supreme after 22 years

Erin Magee has stepped down as Supreme's Chief Creative Officer, closing a monumental 22-year chapter with the New York-based streetwear giant. The designer, who joined the label in 2004, announced her departure via Instagram post. Magee played a pivotal role in shaping the identity of Supreme, but she is now expected to shift focus to Mademe, the women's streetwear label she founded in 2007. Her exit adds another layer of uncertainty to recent brand instability, which has seen multiple corporate buyouts and the controversial departure of former Creative Director Tremaine Emory. With the creative director position already vacant, Magee's departure leaves questions regarding who will steer the future vision of the iconic label.

Fugazi $5 drop

When Vans canceled a highly anticipated collaboration with the streetwear label Fugazi, the brand took matters into its own hands. The initial partnership drew heavy backlash from fans of the anti-consumerist punk band also named Fugazi, who deemed the project tone-deaf. Vans executives quickly terminated the deal to respect the band's ethos. Unfazed, the clothing brand launched a discreet, cash-only drop from a branded van in New York and Los Angeles. Despite the corporate ax, the shoes were sold to massive, eager crowds for a mere $5 USD. Fugazi cheekily blurred out the footwear in all release photos, adding a final rebellious wink to the defunct campaign.

Retail expansions and collaborations

Palace Skateboards has announced plans to officially open its third offline store in South Korea with Palace Jamsil on August 22. The store is nestled inside the capital city's largest shopping mall. The store interior reportedly draws architectural inspiration from a South Korean UNESCO World Heritage Site. To celebrate the flagship opening, Palace will release an exclusive collection available only on-site at the Jamsil location. This expansion solidifies the label's growing following in the Asian streetwear market.

Reese Cooper has expanded his retail footprint by opening the first physical RC Outdoor Supply store in Los Angeles. Located in Silverlake, the 806-square-foot flagship was designed in collaboration with creative studio PlayLab Inc. to serve as the home base for the designer's outdoor-focused apparel and RCI footwear. The brick-and-mortar space brings his function-driven pieces engineered for harsh environments into an IRL environment, including his taped-seam shell jackets, insulated outerwear, and trademarked Hook hardware.

Reebok and Zellerfeld joined forces to transform Allen Iverson's first signature sneaker into the 3D-printed Question 96/26. This style kicks off the 30th-anniversary celebrations for the original Reebok Question released in 1996. The refreshed footwear maintained the classic sweeping proportions and iconic honeycomb cushioning geometry, but updated with a fluid, digitally native structure.

Jordan Brand and Awake NY celebrated the Air Jordan 6's 35th anniversary with a new capsule deeply inspired by New York bootleg culture. Inspired by founder Angelo Baque's early memories of street market knockoffs, the design subverted the sneaker's codes with exaggerated color blocking and unconventional stitching. Despite the bootleg aesthetic, the craftsmanship remained premium, utilizing Saffiano leather, Game Royal nubuck, and vibrant Infrared 23 detailing. The collaboration also featured a full ready-to-wear apparel capsule, including a matching tracksuit and an elevated polo.